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Lammily: Normal is New Black

By: Ariel Brittain

Meet Lammily, the brown-haired, brown-eyed, “normal” doll with measurements of an average 19-year-old girl. A $5.99 Lammily sticker pack, containing acne, scars, tattoos, moles, freckles and, yes, stretch marks that girls can add on to make their doll more relatable, is sold separately. Twenty-six -year-old Nickolay Lamm created the idea last July after he quit a life of graphic design. “I wanted to show that reality is cool,” Lamm said in a New York Times interview, “And a lot of toys make kids go into fantasy, but why don’t they show real life is cool? It’s not perfect, but it’s really all we have. And that’s awesome.”

The doll was given to second-graders at St. Edmond’s Academy in Pittsburgh, PA, and they responded like any child would to a new doll: with a smile. Some girls even compared Lammily to their cousins, sisters and aunts, saying the doll actually looked like a real person.

The doll compared to a regular Barbie (see image) is an incredible departure from the Barbie tradition. In human size, Lammily would be around 5’4 with a 33” waistline, whereas Barbie would be a mind-boggling 5’8 with an 18” waistline. Another shock is that if Barbie were real, she would have to walk on all fours due to her approximate size-three shoes. Lammily has about a 7.5 shoe size, allowing her to walk like a human.

With her life-like proportions, brown locks and contagious smile, Lammily is the perfectly imperfect $24.99 addition to the doll franchise, and most people are loving it.

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